PRACTICAL PPC & GOOGLE ADS TRAINING IN JAIPUR
PPC & Google Ads Course in Jaipur with Practical Campaign Learning
Learn how to plan, build, measure and improve Google Ads campaigns through practical classroom training. Connect business goals, keywords, Search Ads, landing pages, conversion tracking, bidding and reporting through four guided projects.
1-month foundation Max 5 learners 4 projects
Classroom learning in Jaipur with a maximum of five learners. Current schedule, fee, campaign-practice details and certificate requirements are explained during counselling.
Search campaign • JaipurQualified lead campaign
Intent groups18 keywords
High intent8
Comparison6
Research4
+ 14 negative keywords
Sponsored • ExamplePractical Google Ads Trainingparthskills.com/ppc-course
Build campaigns, tracking plans and reports through guided projects.
Course detailsVisit Jaipur centrePre-launch healthGoal → page → tag aligned
Search intent mapped
Conversion test passed
1 monthFocused foundation programme
Maximum 5 learnersMore guidance and feedback
12 connected modulesGoogle Ads from foundation to optimisation
4 portfolio projectsPortfolio-ready campaign work
Clear campaign-practice policyLive spend explained before use
PPC & Google Ads Explained
Understand PPC and Google Ads Clearly
PPC describes a paid advertising model, while Google Ads is the advertising platform. At Parth Skills Jaipur, this specialist course goes deeper into Search campaigns, keywords, bidding, conversion tracking, optimisation and reporting.
PPC
Paid Advertising Model
Understand how paid advertising costs, clicks, conversions and bidding models connect with campaign objectives.
GOOGLE ADS
Google Advertising Platform
Learn how Google Ads supports Search, Display, Video, Shopping, App, Demand Gen and Performance Max campaigns.
Skills You Will Build
Learn the Complete Google Ads Campaign Workflow
Each skill connects to a practical campaign decision, worksheet, QA check, tracking step or portfolio project.
Turn Business Goals Into a Campaign Brief
Define the offer, audience, conversion goal, value and campaign requirements before building ads.
Review Landing Page Readiness
Check message match, trust, usability, form friction and the path from click to conversion.
Research Search Intent and Keywords
Group keyword themes by intent, choose match types and create negative-keyword logic.
Build Search Campaign Structure
Organise campaigns, ad groups, geography, language, schedule, networks and URL tracking.
Write Responsive Search Ads
Create relevant headlines, descriptions, sitelinks, callouts and structured snippets with policy awareness.
Understand Google Ads Auctions and Bidding
Explain Ad Rank, Quality Score, budget pacing, bid strategies and learning periods.
Choose the Right Campaign Type
Compare Search, Display, Video, Shopping, Demand Gen and Performance Max by goal.
Plan Conversion Tracking
Map forms, calls, purchases and qualified leads across Google Ads, GA4 and Google Tag Manager.
Analyse Campaign Performance
Connect clicks, conversions, costs and campaign metrics with business goals and lead or sales quality.
Plan Campaign Optimisation
Identify improvement opportunities, prioritise changes and document why each optimisation is being made.
Build Clear Campaign Reports
Explain results, campaign insights, tracking health and the next recommended actions clearly.
Manage Accounts With Good Practice
Learn practical account access, billing, policy, privacy, approval and change-documentation practices.
Practical Skills With Clear Learning Outcomes
The course focuses on practical campaign skills, guided projects, portfolio evidence and better decision-making across Google Ads and measurement workflows.
Who Should Join?
Built for Different Career and Business Goals
The course is suitable for learners from different backgrounds. Bring a laptop and basic comfort with browsers and spreadsheets for practical sessions.
Students & graduates
Build practical paid-search and Google Ads skills for entry-level marketing opportunities.
Suitable learning pathWorking professionals
Add Google Ads planning, measurement and reporting to your current marketing work.
Suitable learning pathFreelancers
Build a practical workflow for campaign briefs, builds, QA, audits and client reporting.
Suitable learning pathBusiness owners
Learn how to plan, review and measure advertising activity before, during and after campaign spend.
Suitable learning pathAgency team members
Strengthen campaign structure, account access, policy checks, QA and change documentation.
Suitable learning pathEcommerce & sales teams
Understand Shopping, Performance Max and how campaign data connects with ecommerce performance.
Suitable learning pathThe Parth CLICK Loop
Plan, Build, Measure and Improve With a Clear Process
Use five connected stages to keep business goals, landing pages, search intent, campaign controls and measurement working together.
Stage 01
Business goal
Define the offer, audience, conversion goal, value and campaign economics before choosing settings.
Output: Campaign brief and planning sheetCampaign Planning
Turn a Simple Ad Request Into a Clear Campaign Plan
Strong Google Ads work starts with a clear business goal, audience, landing page, budget, tracking plan and measurable action.
“We want to use Google Ads to generate more enquiries.”
The next step is to define the audience, location, landing page, budget, conversion and measurement plan.“Generate relevant Jaipur consultation enquiries through a structured Search campaign with clear tracking and budget controls.”
Search intent, landing-page match, exclusions, conversion tests and lead-quality feedback are documented.Practical Curriculum
12 Modules From Google Ads Foundations to Optimisation
Learn durable campaign planning and measurement principles while practising with current Google Ads workflows and examples.
What you learn
Understand PPC, objectives, CPC, CPM, CPA, conversion rate, ROAS and business outcomes.
Key application
Understand PPC, objectives, CPC, CPM, CPA, conversion rate, ROAS and business outcomes.
Practical lab
Compare two campaign scenarios and calculate foundation-level economics.
Portfolio output
Campaign objective and economics sheet
What you learn
Learn account hierarchy, manager accounts, billing, user access, security, approval status and account operations.
Key application
Learn account hierarchy, manager accounts, billing, user access, security, approval status and account operations.
Practical lab
Map account ownership, access levels and a policy-safe launch checklist.
Portfolio output
Account access and governance map
What you learn
Define primary and secondary conversions, value, message match, form friction and pre-launch measurement needs.
Key application
Define primary and secondary conversions, value, message match, form friction and pre-launch measurement needs.
Practical lab
Review a sample landing page against one commercial goal.
Portfolio output
Landing and measurement readiness brief
What you learn
Research themes, classify intent, understand match types, develop negatives and interpret forecasts carefully.
Key application
Research themes, classify intent, understand match types, develop negatives and interpret forecasts carefully.
Practical lab
Create a keyword, intent, match-type and negative-keyword map.
Portfolio output
Keyword and intent workbook
What you learn
Build campaigns and ad groups around goals, intent, geography, language, schedule, networks and URL tracking.
Key application
Build campaigns and ad groups around goals, intent, geography, language, schedule, networks and URL tracking.
Practical lab
Structure one Search campaign from an approved brief.
Portfolio output
Search Campaign Build sheet
What you learn
Write accurate ad assets, improve message match, review policy risks and create useful extensions.
Key application
Write accurate ad assets, improve message match, review policy risks and create useful extensions.
Practical lab
Draft and review one complete responsive search-ad asset set.
Portfolio output
Ad copy and assets library
What you learn
Understand Ad Rank, Quality Score as a diagnostic, bid strategies, learning periods and budget pacing.
Key application
Understand Ad Rank, Quality Score as a diagnostic, bid strategies, learning periods and budget pacing.
Practical lab
Compare bidding choices for three different data conditions.
Portfolio output
Budget and bidding decision note
What you learn
Compare campaign goals, audiences, placements, creative requirements, frequency and placement-quality considerations.
Key application
Compare campaign goals, audiences, placements, creative requirements, frequency and placement-quality considerations.
Practical lab
Recommend a campaign type and creative brief for a stated scenario.
Portfolio output
Display/video decision brief
What you learn
Understand product data, Merchant Center, asset groups, goals, channel coverage and feed quality.
Key application
Understand product data, Merchant Center, asset groups, goals, channel coverage and feed quality.
Practical lab
Audit a sample product-data and PMax readiness checklist.
Portfolio output
Commerce campaign readiness map
What you learn
Plan audience use responsibly and connect consent, eligibility and data quality with execution.
Key application
Plan audience use responsibly and connect consent, eligibility and data quality with execution.
Practical lab
Design a audience and remarketing planning framework.
Portfolio output
Audience-use framework
What you learn
Map forms, calls, purchases and qualified leads; understand Ads conversions, GA4, GTM and enhanced conversions.
Key application
Map forms, calls, purchases and qualified leads; understand Ads conversions, GA4, GTM and enhanced conversions.
Practical lab
Create a measurement route and validation checklist.
Portfolio output
Conversion-measurement and tag map
What you learn
Diagnose search terms, devices, locations, time, audiences and conversion data; create change logs and reports.
Key application
Diagnose search terms, devices, locations, time, audiences and conversion data; create change logs and reports.
Practical lab
Review a sample data set and present prioritised actions.
Portfolio output
Audit, experiment and reporting capstone
Projects & Portfolio
Build Four Practical Google Ads Portfolio Projects
Move from campaign planning to Search Campaign Building, conversion measurement, optimisation and reporting through four guided projects.
01
StrategyPPC Campaign Brief & Planning Sheet
Turn a business scenario into a campaign objective, conversion hierarchy, channel recommendation, budget assumptions and planning notes.
EvidenceBrief, assumptions and unit-economics worksheet
02
BuildSearch Campaign Build
Create the intent map, match-type plan, negatives, structure, targeting, responsive ads, assets and QA checklist.
EvidenceComplete campaign-build workbook
03
MeasurementMeasurement & Tracking Map
Document the journey, events, Google Ads and GA4 treatment, GTM route, consent questions and validation steps.
EvidenceConversion plan, tag map and developer notes
04
CapstoneAudit, Optimisation & Reporting Capstone
Review approved sample data, check measurement health, identify waste, prioritise hypotheses and present next actions.
EvidencePPC audit, optimisation log and presentation
Conversion Measurement
Connect Ad Clicks With Meaningful Business Actions
Learn what should be measured, how conversion events connect with Google Ads, GA4 and GTM, and how tracking should be tested before campaign decisions rely on the data.
Ad clickkeyword + campaign
Landing actionform, call or sale
Tag eventtested route
Business feedbackquality + value
Test tracking before using the data
Google Ads Campaign Types
Build Search Skills and Understand the Wider Google Ads Ecosystem
Learn when Search, Display, Video, Shopping, Demand Gen and Performance Max may fit different campaign goals and business situations.
Search
Intent-led queries, keywords, ads, assets, bidding and optimisation.
Course coverageVideo
YouTube campaign purposes, audiences, creative needs and measurement.
Course coverageDisplay
Audience, placement, frequency, creative and brand-safety foundations.
Course coverageShopping
Merchant Center, product data and commerce measurement basics.
Course coveragePerformance Max
Goals, asset groups, channel coverage, feeds, search themes and controls.
Course coverageDemand Gen
Visual discovery, audiences, creative formats and suitable use cases.
Course coverageAI-Assisted Google Ads Workflows
Use AI to Support Research, Drafting and Analysis
Use AI to support keyword organisation, ad variations, QA and reporting while keeping campaign budgets, tracking, policy checks and final decisions under human review.
Where AI Can Help
Keyword organisation, draft variations, asset checks, research summaries, hypothesis lists and reporting structure.
Human Review & Quality Checks
Review campaign claims, policies, privacy, billing, bidding, budgets, conversion definitions, landing-page accuracy and launch decisions.
Tools & Platforms
Learn the Tools Behind Google Ads Campaign Management
Use commonly used Google advertising and measurement tools while learning how campaign planning, tracking and reporting connect.
Google Ads
Campaign creation, policies, bidding, assets and reporting.
Google Tag & GTM
Implementation routes, event mapping, testing and handoff.
Google Analytics 4
Event context, traffic quality and cross-channel analysis.
Merchant Center
Product data and Shopping/PMax readiness concepts.
Sheets & templates
Briefs, keyword maps, QA, change logs and stakeholder reports.
How Practical Learning Works
Learn, Build, Review and Improve Step by Step
Practical learning combines current interface demonstrations, guided workbooks, campaign builds, approved account examples and sample data based on the learning task.
- 01Brief
Clarify the commercial goal and constraints.
- 02Demonstrate
See the concept in a current Google Ads example.
- 03Build
Create the campaign, map or worksheet.
- 04Review
Review the campaign using QA and measurement checks.
- 05Improve
Improve the work and document the reason for each change.
- 06Present
Explain campaign results, decisions and next actions.
Course Fee & Inclusions
Google Ads & PPC Foundation
Review the current fee, projects, classroom format and included learning support before choosing your batch.
Foundation Course
1 month • 4 projects • Max 5 learners
Instructor-led classroom learning in Jaipur
Current Course Fee
₹13,999
Current fee for the complete foundation course
- Instructor-led classes and guided labs
- Four project reviews
- Campaign-build and tracking templates
- Audit and reporting template
- Certificate assessment
- Skillshop preparation guidance
Campaign Practice & Advertising Budget
Know How Live Campaign Spend Is Handled
Before starting any live campaign, the account owner, billing party, approved amount, daily cap, learner permissions, supervision, refund treatment and stop conditions are clearly discussed.
Advertising spend is handled separately when applicable
Any live spend is discussed and approved in advance
Live-account access requires account-owner approval
Sample and simulated data may be used for practical learning
Practical Assessment
Your Practical Work Is Reviewed Across Five Areas
Assessment reviews module practice, portfolio projects, tracking work and your ability to present campaign decisions clearly.
Module labs and exercises30%
Four portfolio projects35%
Tracking and measurement work15%
Capstone presentation10%
Professional practice and project review10%
PPARTH SKILLSGoogle Ads & PPC
Learner Name
Course Completion Certificate
Google Ads & PPC
Foundation
Learner NameCAMPAIGN BUILDMEASUREMENT MAPCAPSTONE REVIEW
Parth Skills Course CertificateLearners who complete the required attendance and assessment receive a Parth Skills course-completion certificate. Google certifications are separate credentials issued through Google Skillshop assessment paths.
Career-Focused Skills
Use Your Google Ads Skills Across Marketing Roles
Your projects can help you demonstrate campaign planning, Search Ads, measurement, optimisation and reporting skills for relevant marketing roles and client work.
PPC ExecutiveGoogle Ads AssociatePaid Search AssistantCampaign OperationsFreelance PPC SupportFounder-led Advertising
Maximum five learners
Learn From Practitioners
Learn the Reasoning Behind Google Ads Decisions
Trainer guidance connects Google Ads strategy, campaign setup, tracking and optimisation with practical examples and project reviews. Current trainer and batch details are shared during counselling.
- Understand who guides campaign builds and tracking projects.
- Learn how campaign work is reviewed and improved.
- Receive practical feedback on campaign decisions and portfolio work.
Free Course Counselling
Find the Right Google Ads Learning Path
Share your current experience and learning goal. Our counselling team will explain the Google Ads course, projects, current batch, fee and learning format.
Course and learning-path guidance Clear campaign-practice and certificate details Jaipur classroom visit option
“Which Google Ads skills should I build first?”
Frequently Asked Questions
Clear Answers About the PPC & Google Ads Course
Find helpful information about Google Ads, curriculum, projects, campaign practice, fees, certification and learning support before choosing your course.
Course Enquiry+91 6376112961
A PPC course teaches how paid advertising campaigns are planned, built, measured and improved. This Parth Skills programme focuses on Google Ads, paid search, keywords, campaign structure, conversion tracking, bidding, optimisation and reporting.
PPC is a paid advertising model, while Google Ads is an advertising platform. Google Ads supports Search, Display, Video, Shopping, App, Demand Gen and Performance Max campaigns.
Google AdWords is the former name of Google Ads. The current platform is Google Ads, although people still sometimes use the older AdWords name.
Yes. The course starts with PPC and Google Ads foundations and gradually moves into campaign building, conversion tracking, bidding, optimisation and reporting.
You can learn the core course without a coding background. Basic browser and spreadsheet skills are helpful, while tagging and tracking concepts are explained through guided examples.
The Google Ads & PPC Foundation is planned as a one-month programme. Current class timings, total guided hours and batch schedule are shared during counselling.
The displayed course fee is ₹11,999 for the Google Ads & PPC Foundation. The counselling team explains the current fee, applicable taxes, payment terms and inclusions before enrolment.
Parth Skills follows a maximum of five learners per standard classroom batch, giving students more opportunities for questions, campaign reviews and individual feedback.
Practical work can include guided account demonstrations, approved business or learner accounts, sample exports and simulated campaign data. Suitable live-account practice can be included when account access, approval and budget are available.
Many learning activities can be completed with guided examples, workbooks and sample data. When live campaign spend is suitable, the account owner, approved amount, billing and spending limits are discussed before the activity.
Advertising spend is handled separately when live campaign practice is used, unless it is specifically included in the current written course details.
Search receives the deepest practical coverage. The course also introduces Display, Video, Shopping, Demand Gen and Performance Max in relation to suitable goals, creative requirements and measurement.
This programme is the Google Ads specialist route. Learners who want deeper Google and Meta campaign execution can continue with the separate Performance Marketing programme.
Yes. The course introduces GA4 and Google Tag Manager for conversion mapping, implementation routes, event testing and campaign-measurement validation.
AI can support keyword organisation, research summaries, ad-copy variations, QA and reporting structure. Learners review campaign facts, policies, tracking, budgets and final decisions before implementation.
Yes. Learners who complete the required attendance, projects and assessment criteria receive a Parth Skills Google Ads & PPC course-completion certificate.
The Parth Skills certificate confirms completion of this training programme. Google certifications are separate credentials issued through relevant Google Skillshop assessment paths, and the course can support your preparation.
Parth Skills focuses on practical projects, portfolio development, campaign skills, interview preparation and career readiness. Campaign performance is taught through measurement, testing and optimisation based on the available business and account data.
Choose Your Learning Path
Ready to Build Practical Google Ads Skills?
Start with free course counselling to understand the current Jaipur batch, fee, practical campaign learning, trainer guidance and certificate requirements.
GOAL
CLICK
LEARN
CLICK
LEARN
Measure → decide → improve