Build Performance Marketing Skills for Real Campaign Work.

Performance marketing is a practical approach to paid growth where campaigns are planned and measured around clear actions such as leads, purchases or registrations. It combines media planning, ad platforms, conversion journeys, tracking, optimisation and reporting.

You will learn Google Ads, Meta Ads, lead-generation funnels, media planning, landing pages, conversion tracking, GA4, Google Tag Manager, creative testing, budget management, optimisation, dashboards and performance reporting.

Yes. The learning path starts with foundations and builds toward campaign planning and analysis. Comfort with basic computer use and a willingness to practise between sessions are helpful.

Yes. Learners can join from different academic and professional backgrounds. The course starts with the foundations and builds practical campaign skills step by step.

Yes. The curriculum covers both Google Ads and Meta Ads and shows how they can work together within one performance marketing system.

The curriculum covers Search, Display, YouTube, Demand Gen, remarketing and Performance Max concepts, along with Merchant Center and e-commerce readiness.

Yes. Meta campaign foundations, audiences, placements, lead forms, website conversion campaigns, click-to-message, retargeting and creative testing are included.

Yes. You will map lead journeys, build campaign structures, consider form quality, design tracking and connect lead handoff with follow-up and reporting.

Yes. You will learn how GA4 and GTM support events, conversions, pixels, UTMs and campaign tracking. Practical implementation is matched to the training environment and available access.

Campaign practice includes simulations, sandbox-style exercises and instructor-led demonstrations. When a suitable account, approval and budget are available, guided live-account practice can also be included.

Media spend is handled separately from the course fee. Any live campaign practice uses an approved budget with clear account-owner consent and spending limits.

The course teaches you how to plan, measure and improve campaigns using evidence. Performance is understood in the context of the offer, market, budget, website, sales follow-up, tracking quality and competition.

Two learning pathways are available: a 2-month Performance Marketing Professional programme and a 4-month Performance Marketing Master pathway. Current batch timings are shared during counselling.

The 2-month Professional pathway is currently offered at ₹22,999 (regular fee ₹32,999), while the 4-month Master pathway is currently offered at ₹39,999 (regular fee ₹59,999). The counselling team explains inclusions, payment options and any applicable terms before enrolment.

Parth Skills follows a maximum of five learners per standard classroom batch, giving students more opportunities for questions, feedback and guided practice.

Yes. Classroom training is available at the Parth Skills centre in Pratap Nagar, Sanganer, Jaipur. The counselling team shares the current batch and visit timing.

Weekday and weekend options are planned around active batches. Share your preferred timing and the counselling team will explain the available schedule.

A laptop is strongly recommended for practical sessions so you can follow demonstrations and complete hands-on work. The team can also explain the current classroom setup before your batch begins.

The learning workflow can include Google Ads, Meta Ads Manager, GA4, GTM, Merchant Center, Keyword Planner, Google Trends, Meta Ads Library, Sheets and reporting frameworks.

Learners who complete the required attendance, assignments and assessment can receive a Parth Skills course-completion certificate under the current policy.

The course builds practical knowledge that can support your preparation for relevant Google or Meta certifications. Official third-party credentials are issued and managed by their respective platform owners.

Career support can include resume guidance, portfolio presentation, interview practice and role-readiness support to help you prepare for relevant opportunities.

Yes. Where appropriate, an existing ad account can be used for guided review with role-based permissions, documented approvals and account-owner control.

Yes. The planning, QA, reporting, client-communication and optimisation systems are relevant to freelance and agency work.

Yes. You will learn how to select useful metrics, structure a dashboard, explain performance, record decisions and communicate attribution context clearly.

Yes. AI can support research, variation, QA and analysis. Learners practise validating outputs, handling business information responsibly and keeping human judgement at the centre of campaign decisions.

This course goes deeper into paid acquisition, tracking, lead systems, optimisation and performance reporting. A broader digital marketing course usually covers more channels such as SEO, content and social media.

Yes. You can book a counselling session or centre visit to see the learning environment, discuss your goals and understand the current batch options.

Depending on the batch, support can include notes, available learning material, a catch-up discussion or an appropriate replacement session. The current batch policy is explained during counselling.

Share your current experience, goal, weekly availability and preferred learning depth. A counsellor will help you compare the Professional and Master pathways and choose the most suitable option.