Turn paid media into a measurable growth system.

Performance marketing is a measurable approach to paid growth in which campaign decisions are linked to actions such as qualified leads, purchases, registrations or other defined outcomes. It combines media planning, ad platforms, conversion journeys, tracking, optimisation and reporting.

You will learn Google Ads, Meta Ads, lead-generation funnels, media planning, landing-page thinking, conversion tracking, GA4, Google Tag Manager, creative testing, budget control, optimisation, dashboards and stakeholder reporting.

Yes. The learning path starts with foundations and builds toward campaign planning and analysis. Comfort with basic computer use and a willingness to practise between sessions are helpful.

No. A marketing degree is not required. Students, graduates, professionals, freelancers and business owners can join if the course matches their learning goal.

Yes. The curriculum connects Google and Meta within one performance system instead of teaching them as isolated tools.

The curriculum covers Search, Display, YouTube, Demand Gen, remarketing and Performance Max concepts, along with Merchant Center and e-commerce readiness.

Yes. Meta campaign foundations, audiences, placements, lead forms, website conversion campaigns, click-to-message, retargeting and creative testing are included.

Yes. You will map lead journeys, build campaign structures, consider form quality, design tracking and connect lead handoff with follow-up and reporting.

Yes. You will learn the role of GA4 and GTM, events, conversions, pixels, UTMs and a safe tracking QA workflow. Access and implementation depend on the practice environment available.

Where a suitable account, approval and budget are available, guided live practice may be possible. Simulations, sandbox-style exercises and instructor-led demonstrations are used when publishing would be unsafe or inappropriate.

No. Media spend is not automatically included unless written course terms explicitly say so. Any live spend requires a separate approved budget and account owner consent.

No ethical training provider can guarantee campaign outcomes. Results depend on the offer, market, budget, website, sales follow-up, tracking quality, competition and many other factors.

Three learning pathways are available: a 1-month foundation, a 2-month professional program and a 3-month master pathway. Confirm the current timetable before enrolment.

Current displayed fees start at ₹11,999 for the foundation pathway. Fees, taxes, inclusions and payment terms should be reconfirmed with the counsellor before booking.

Parth Skills plans for a maximum of five learners per batch so each learner can receive more focused guidance and feedback.

Yes. The page is designed for classroom training at the Parth Skills centre in Pratap Nagar, Sanganer, Jaipur. Confirm the active batch location before visiting.

Batch schedules can vary. Use the enquiry form to request the current weekday, weekend or suitable timing options.

A laptop is strongly recommended for practical sessions. Ask the team about lab availability and technical requirements before your first class.

The learning workflow can include Google Ads, Meta Ads Manager, GA4, GTM, Merchant Center, Keyword Planner, Google Trends, Meta Ads Library, Sheets and reporting frameworks.

Learners who complete the required attendance, assignments and assessment may receive a Parth Skills course-completion certificate under the current policy.

The course can strengthen relevant practical knowledge and guide your preparation, but third-party certifications are governed by their platform owners and are not issued or guaranteed by Parth Skills.

Career-support activities can include resume, portfolio, interview and role-readiness guidance. Placement assistance does not mean a guaranteed job or salary.

Yes, subject to fit and safe access. We recommend using least-privilege permissions, documented approvals and backups. Never share passwords in class.

Yes. The planning, QA, reporting, client-communication and optimisation systems are relevant to freelance and agency work.

Yes. You will learn how to select useful metrics, structure a dashboard, explain performance, record decisions and communicate attribution limitations.

AI-assisted research, variation, QA and analysis can be used as support. Learners are taught to validate output, protect confidential data and keep human judgment responsible for campaign decisions.

This course goes deeper into paid acquisition, tracking, lead systems, optimisation and performance reporting. A broader digital marketing course usually covers more channels such as SEO, content and social media.

Yes. Book a counselling or centre visit first so the team can confirm availability and give you time for a proper course discussion.

Backup support may include notes, recorded material where available, a catch-up discussion or joining an appropriate session. Confirm the exact missed-class policy for your batch.

Share your current experience, goal, weekly availability and preferred learning depth. A counsellor can help compare the foundation, professional and master pathways without pressuring you.